Fevicol MR launches BondofLove campaign

Fevicol MR launches ‘BondofLove’ campaign with more than 1.5 lakh students across India

Students create unique, handcrafted Rakhis for defence force heroes in an expression of gratitude to celebrate Raksha Bandhan

 : Fevicol - the iconic brand from house of Pidilite, is celebrating the auspicious festival of Rakshabandhan by launching a nation-wide initiative – “Fevicol Bond of Love” to honor the country’s soldiers. The campaign aims to show solidarity with our brave soldiers wherein children are encouraged to create handmade Rakhis and cards for their brothers in Armed Forces, as a token of gratitude and respect for them.

The Rakhi making activity kick started on Kargil Vijay Diwas, and will continue till 5th August, 2017. More than 1,50,000 students across 500 schools nationwide  are participating in the activity.

Fevicol will thereafter handover these Rakhis to the Army Jawans at the cantonment on the eve of Rakshabandhan.

Mr. Rahul Sinha, President- Arts & Stationery Business, Pidilite Industries said, “It is wonderful to see the enthusiasm with which children across India are creating hand-crafted Rakhis to thank the Armed Forces for protecting our nation. To celebrate the festival of love, we found it to be a unique way to express our love and respect to national heroes.”

About Fevicol:

Fevicol is the leading brand of adhesives in Asia known for its bonding strength and quality. Fevicol MR is a leading white adhesive which is used in Art & Craft and is widely used by students, craftsmen and artists alike.  Pidilite constantly strives to nurture creativity among children through Art and Craft, and facilitates this through its range of products as well as innovative craft ideas.

About Pidilite:

Since its inception in 1959, Pidilite Industries has been a pioneer and market leader in adhesives and sealants, art and stationery material, DIY (Do-It-Yourself) products, and specialty chemicals in India. The company has a worldwide presence and owns iconic brands such as Fevicol, Fevistik, Fevikwik, Hobby Ideas, and many more!

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