Fashion

Max Fashion Unveils Summer Holiday Collection

Max Fashion’s 2018 summer collection celebrates the arrival of summer as a joyous dance against the wide expanse of cool, blue seas; tropical hues; easy, breezy silhouettes and light, sheer fabrics. You may look forward to folksy, floral embroideries peppering dainty, strappy silhouettes which play with volume; embellished off-shoulder tops with cascading sleeves; peppy resort prints; and beachside motifs. Crafted in a summer-friendly palette of coral, butter yellow, pepper green and poppy red with accents of fuchsia and blush, there’s a touch of whimsy to the collection.

 

WOMENSWEAR

 

The 2018 women’s collection brings bright pops of colours for the discerning fashionista—think summer-friendly, ruffled silhouettes in bold colours and bright tropical prints; or the Latino-influenced Safari range that combines rough and rugged surfaces with the sheen of satin. The mix of layering and fabric play brings an uber-chic look to the collection. Florals bloom all year round, but Max Fashion’s summer collection gives it an interesting spin with garden-inspired botanicals interpreted through a modern take on the silhouettes.

 

MENSWEAR

 

Summer marks the beginning of planned holidays. You are ready to pack your bags and set out on your dream adventure. Max Fashion’s fresh pastels and bright accents underline the summer mood. Comfort is the key to this collection—classic silhouettes dominate with a focus on laidback moods and easy movements. Camo too is given a fresh twist incorporating foliage patterns. Then there aresophisticated resort prints taking their cue from tropical getaways and the classic nautical style. The latter gets an update with soft, gradient patterns on light backgrounds for a contemporary feel. Stay in style and make sure you get noticed with these fashion staples, perfect for the bright Indian summer.

 

INDIANWEAR

If going Indian, Max Fashion offers a host of styles and silhouettes: Tropical florals in classic Indian hues and feminine silhouettes embellished with ruffles, tiers and smocking details. Then there are the season starters - the Indigo range of classic draped and trendy silhouettes. This is followed by Falgun—featuring colourful, patterened chintz florals. Quirky Jamdani prints, and pastel, floral block prints in hues of indigo and Mexican mustard, add more interesting notes.

 

KIDSWEAR

 

2-8 Girls

Max Fashion’s fun, imaginative summer collection for girls is inspired by tropical jungles, summer blooms and Oriental elements. Bold colours such as red and navy, along with a softer palette of baby pinks, mints and greys with blush accents - form the colour story. Luxe fabrics, iridescent sequins, colourful embroidery, quirky badges, pompoms and tassel trims embellish the collection.

 

Boys

This season, let the spirit of the tropical jungle, layered with the swag of cool kids, enter your wardrobe. Max Fashion’s palette for boys consists of soothing blues and neutrals, bringing in the feel of a fun, summer escape. Quirky animal prints, along with camo, neon highlights and army badges, create a holiday style that’s irresistible!

 

Sharing below high res images -

 

PR Site (High Res product images) - http://www.maxfashionpr.com/products

 

Campaign Shots (Model Images) - https://drive.google.com/drive/u/1/folders/1_eE28pbfreEsJ6iwJZ8Mii5_wYhHxw4b?usp=sharing_eip&ts=5abca7b8

 

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