Tanishq celebrates 20th anniversary with gift offer for consumers

Tanishq, India’s leading and most trusted jewellery brand, celebrates its 20th anniversary this year. To mark this occasion, Tanishq is offering its customers a free 0.2 grams gold coin with every purchase of 10 grams of gold jewellery and with every purchase of diamond jewellery worth Rs. 10,000. This offer can be availed at all of Tanishq’s 233 stores between December 8-10, 2017.


Since its inception, Tanishq has pioneered several path-breaking initiatives in the retail jewellery industry with its transparent business practices, exemplary work ethics, environment-friendly operations, and innovations such as the Karatmeter. Today, Tanishq epitomizes consumer trust, purity of gold, quality assurance, strong design aesthetics, and an unwavering commitment to bringing the best-in-class products to its customers.

Best practices and initiatives by Tanishq


The brand abides by the Tanishq Promises, a set of guidelines that aim to always provide the best jewellery to customers. This has contributed in a big way to Tanishq’s success, and enabled it to become India’s most trusted jewellery brand.


Right since its inception, Tanishq has been at the fore of bringing a much-needed sense of organization to the jewellery sector in India. Over the past two decades, the brand has offered best-in-class designer jewellery to customers, including marquee collections such as Paheli, Jodha Akbar and Padmavati. In this period, Tanishq has brought together karigars from different parts of the country, and helped in preserving the ancient art of Indian jewellery-making. This has resulted in the creation of a wide range of authentic jewellery pieces – a classy blend of traditional designs and contemporary style – that Indian women covet and treasure.


Speaking on the occasion of the brand’s 20th anniversary, Deepika Sabharwal Tewari, Associate Vice President, Jewellery Division, Titan Co. Ltd., said, “Tanishq was the very first national brand that brought about a change in the highly unorganized jewellery sector, that too at a time where lack of transparency was the norm. True to the tradition of Tata brands, Tanishq redefined the way in which the jewellery sector operated. Our customers have been at the heart of everything we do; it is they who have inspired us at every step of our journey. We continue to improve and innovate with a view to provide them with newer and better designs and collections, and an unmatched retail experience. This approach has helped us achieve the distinction of being India’s most trusted jewellery brand, and we will continue this trust in future as well.”

About Tanishq:  

Tanishq, India’s most-loved jewellery brand from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality for over two decades. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires. Attesting to this commitment towards excellence, in 2017, Tanishq has been awarded the title of The Most Trusted Jewellery Brand in India by the Trust Research Advisory. To stress on their commitment to offer the purest jewellery, all Tanishq stores are equipped with the Karatmeter which enables customers to check the purity of their gold in the most efficient manner.

Tanishq offers gold and gem-set jewellery (in 22 and 18-karat gold) in over 5000 traditional, western and fusion looks. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently spreads across 233 exclusive boutiques in 143 cities.

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