Fashion

Max presents SIFA 2017

MAX PRESENTS THE FIRST EDITION OF SOUTH INDIA FASHION AWARDS (SIFA) 2017

 South India Fashion Awards (SIFA) is the biggest fashion awards in the South that is aimed at acknowledging and awarding the best icons in fashion and related segments across South India. SIFA will also feature a fashion show showcasing the collections of our award-winning designers. SIFA is conceptualized and produced by Ajit Menon Trendz. The event will take place on the 20th of August, 7:00pm onwards at the Le Royal Meridien, Chennai. 

The pre-announcement of the event happened on 7th of August at Max store, Forum Vijaya mall introducing the advisory council for the event. The list includes eminent personalities like Ajit Menon – Fashion Choreographer and Event Director for SIFA, Aruna R Krishnan – Managing Editor of Ritz; South Scope and Galatta; Fashion Designer Chaitanya Rao – Fashion Designer, Vijay Adiraj -Actor, Director and Media personality, and actor Shanthanu Bhagyaraj.

 

Speaking on the occasion Mr. Ajit Menon, Promoter, SIFA, “This is my twentieth year in the fashion industry and SIFA has been a dream project of mine where I would like to give back something to the industry that I really love. I always felt that south India has been in the shadow of the fashion industry in Mumbai and Delhi. Hence I conceptualized SIFA which would be a platform to meet, greet and to award the best talents from the South, all on one stage.  The categories would cover models, designers, photographers, stylist, make-up artists, hair stylists and fashion icons from the film industry. The gala event will also feature an exquisite fashion show featuring garments from the award-winning designers as well as our title sponsor, Max”.

Following the event Max, India’s largest fashion brand launched its Autumn collection by a magnificent fashion show. The collection explores a bouquet of global trends like ‘Peace Army’, ‘Indigo’ and ‘Glam Rock’ with its edgy styling. The collection embodies the free spirited individuality of the wanderer as one seeks out endless roads to discover oneself.

Award Categories

The SIFA categories are as follows:

1.      Best Runway Model – Female

2.      Best Runway Model – Male

3.      Best Commercial Model – Female

4.      Best Commercial Model – Male

5.      Best Fashion Designer – Men’s Wear

6.      Best Fashion Designer – Women’s Wear

7.      Rising Star Fashion Designer

8.      Best Fashion Photographer

9.      Best Stylist

10.  Best Makeup Artist

11.  Best Hairstylist

12.  Fashion Icon (films) – Female

13.  Fashion Icon (films)– Male

14.  Fashion Mentor

15.  Jury Award

About Ajit Menon: Ajit Menon is a choreographer par excellence having been part of the Fashion industry for 2 decades. Ajit is also a model coordinator, grooming specialist, event director and celebrity manager. He has worked with leading national and international brands and designers in his glittering career, doing shows in India and abroad.

About Max: Max is one of the leading fashion brands in India belonging to the Landmark Group. Max brings international fashion and value to discerning shoppers in over 325 stores across 16 countries, including 180 in India across 70 cities. Max is a one stop shop for clothing, accessories and footwear for the entire family.

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