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Protinex makes another promise for the future

 Danone, a global food company with a mission ‘to bring health through food to as many people as possible’, has roped in India’s rising cricketing star, Shubman Gill as the brand ambassador for its popular protein brand, Protinex. As part of the endorsement deal, Shubman will be the face of Protinex for next five years.

 

Featuring in key brand campaigns and initiatives, the U-19 Indian cricket Vice-Captain becomes the third star to join Protinex’s brand journey, after U-19 Indian cricket captain Prithvi Shaw and Telugu superstar Mahesh Babu were signed on earlier this year.

 

Commenting on this endorsement, Mr. Himanshu Bakshi, Director- Marketing, Danone India said, “2018 began with two valued associations with our brand and we are proud to announce our latest protinator, U-19 cricket sensation, Shubman Gill.  Protinex is on a mission to empower Indian families to be protein sufficient and thus live active and happier lives.  As thought-leaders on Protein, we at Protinex always aspire to think ahead of the curve and that’s where Shubman fits in very well. He is a young sportsman who resonates very well with brand’s promise and his association will help the brand drive the message of protein rich diet to as many Indians as possible, across age groups. We are truly proud of this association.”

 

With its high-decibel, 360-campaign, Protinex has been on a journey to educate consumers about the relevance of protein in daily diet. With this association, Protinex intends to spread the message of protein across age groups. 

 

Shubman Gill is the latest prodigy of India's familial batting production line. He shot to fame with 418 runs at an average of 104.50 in the 2018 ICC U-19 World Cup. The edition's Player of the Tournament, Gill was a favourite in the 2018 IPL auctions, and was picked by Kolkata Knight Riders.  Gill made his List A debut for Punjab in the 2016-17 Vijay Hazare Trophy, batting one-down, and went on to make his first-class debut in the 2017-18 Ranji Trophy against Bengal, where he batted as an opener to score his maiden half-century and stepped it up in just the next game with a maiden hundred against services

 

“I am very excited to be a part of the Protinex family. I believe in this heritage brand and what it strives to deliver to Indian consumers.  I understand the importance of protein in one’s every day diet and Protinex has been fulfilling my everyday protein needs since childhood. I would like to thank Protinex for giving me this unique opportunity to contribute to the protein message in India” said Shubman Gill.

 

About Protinex

Protinex is a trusted brand with a history of more than 60 years.  It is one of India’s most prescribed nutritional supplements that is scientifically formulated with the power of hydrolysed proteins that caters to the nutritional needs of adults and children. It comes in different flavours like elaichi, tasty chocolate, vanilla and original. There is a special variant for Diabetics and one for pregnant women by the name Mama Protinex. 

 

About Danone India

Dedicated to bringing health through food to as many people as possible, Danone is a leading global food company built on four business lines: Essential Dairy and Plant-Based Products, Early Life Nutrition, Waters and Medical Nutrition. With products being present in over 120 markets, Danone generated sales of approximately €24.7 billion in 2017. In India, Danone started its nutrition business in 2012 through the acquisition of the nutrition portfolio from Wockhardt Group. Danone's life nutrition business embodies a holistic nutrition approach offering a full range of products for pregnant mothers, infants, young children as well as adults, under recognized brands like Aptamil, Neocate, Farex, Protinex, Dexolac and Nusobee.

 

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