ITC commits to scaling up ‘Wellbeing out of Waste’ programme

ITC Ltd, a frontrunner in Solid Waste Management in India by virtue of its multi-dimensional initiatives, is committed to scale up its solid waste management programmes and sustain its leadership position as a Solid Waste Recycling Positive Company. ITC is attending the World Environment Day celebrations in New Delhi on June 5th and will also make a pledge relating to the theme of the event. ITC’s flagship initiative “Wellbeing Out of Waste” covers over 77 lakh people in the country as on this World Environment Day.

ITC's initiatives in solid waste management of which plastic waste management is a significant component, aim at providing a 360-degree solutions framework to address the critical issue of waste management through packaging optimization, resource conservation, recycling of over 99% of waste generated in its operations, source segregation, collection, reuse and recycling. The initiatives today extend to 10 states across the country, covering cities, towns, villages and temples.

In a true spirit of public-private-people partnership, ITC’s waste management models including the flagship initiative Wellbeing Out of Waste, encompass community awareness, segregation, promotion of recycling and reuse through capacity building and development of social entrepreneurship.  100% dry waste including plastic waste is sent for recycling.

Commenting on the initiatives, Mr. Sanjiv Puri, Managing Director of ITC Ltd, said, “The problem of solid waste management is one of epic proportions and requires each organ of the society and more so, enterprises that are large economic organs of the society, to make a meaningful contribution towards this in line with the Hon’ble Prime Minister’s path breaking initiative of Swachh Bharat. We in ITC are extremely committed through our initiative of Wellbeing out of Waste (WOW), which seeks to evolve a sustainable and a scalable solution to segregate, collect and promote, reuse or recycle solid waste. The benefits of these are already available to 77 lakh citizens of the country and over time, we are going to scale this up and enhance our contribution to the Hon’ble Prime Minister’s Vision of Swachh Bharat.”

ITC has also focused on optimising its packaging to ensure that the environmental impact of post-consumer waste is minimised without affecting the product integrity.

Other than the Wellbeing Out of Waste (WOW) programmes that is operational in cities and large towns, ITC has initiated a number of community-managed projects in villages and towns to address the issue of waste management. Under ITC’s Green Temple initiative, three of Tamil Nadu’s eminent temples are turning their premises into zero garbage zones by recycling the organic waste from daily offerings – benefitting both the temples and their neighbourhoods with cleaner and healthier surroundings.

From Rashtrapati Bhavan – India’s stately Presidential estate – to the colonies of the national capital, WOW’s mantra of household level waste segregation, composting and recycling is rapidly gaining ground. ITC is also collaborating with the municipal corporations of Delhi, Hyderabad, Bengaluru, Saharanpur, Muzaffarpur, among others to ensure cleaner and greener cities.

WOW works by building partnerships, giving each stakeholder including rag-pickers and waste workers a role and responsibility and leveraging their capabilities as productively as possible. It optimises resources – using existing infrastructure where available and creating new where required. Designed to be a viable business model, it creates value for all players and generates employment, boosts incomes and supports livelihoods for economically backward groups. The stakeholders involved are households, waste workers, urban local bodies/municipal corporations

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