Swiggy Launches New Offering ‘Swiggy POP’ In Chennai

The service provides time-pressed, millennial professionals with the simplest ordering-in experience at affordable prices and zero delivery cost


  Swiggy, today announced the launch of Swiggy POP in Chennai. Tailored for India’s millennial professionals, Swiggy POP offers consumers with a curated menu of single-serve meals in the range of INR 99- 200 from popular restaurants in the neighborhood. POP is currently present in Bangalore, Delhi-NCR, Mumbai and Pune, with Hyderabad, Chennai and Kolkata being the latest additions.


The daily changing Swiggy POP menu is based on key insights on customer demand, trends and preference, and curated from a selection of over 20,000 items especially created for POP in collaboration with restaurant partners. This includes items like Indian thalis, bowl meals, biryanis, burgers and Asian combos. The POP meal is single-serve and conveniently sized, helping consumers avoid over-ordering. Extending its value on affordability, the price of the meal on the menu is what consumers pay during checkout, including zero delivery charges.


With a variety of national and local favourites on the platform, Swiggy has already tied up with likes of Hotel Sarvana Bhavan, A2B Veg, Anjappar and Sangeetha in the city, as well as national chains Subway, Rajdhani, Burger King and Taco Bell amongst others.


“At Swiggy, we are constantly looking for new ways to delight our consumers. POP was conceptualized keeping in mind the time-pressed working professionals who do not have access to a kitchen and need a hassle-free and fool proof fix to their daily meals,” said Anuj Rathi- VP, Product, Swiggy. “We not only use Swiggy insights to curate the most preferred meals in the neighbourhood but have also simplified the ordering process on the app, cutting the time it takes to place a POP order by half.”


Hemachandran, Head of Marketing - The Hotel Saravana Bhavan, remarked, “This is a good initiative from Swiggy, as it is adding a new set of customers for us. We are working with Swiggy to curate single-serve meals with appropriate packaging so that our customers get what they want without overspending or wasting. This is a win-win for the customer, Swiggy and us.” 


About Swiggy:

Founded in 2014, Swiggy is India’s largest food delivery platform with over 40,000 delivery partners spread across 14 cities. Using innovative technology, the platform provides a hassle-free, fast and reliable delivery experience. Every order delivered by Swiggy’s fleet, the largest in India, ensures a host of customer-centric features like lightning fast delivery, no minimum order value, live order tracking and 24/7 customer support. For more information, visit www.swiggy.com or connect with us on Facebook, Twitter, and LinkedIn.

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