PACE’s ‘#RecycleMe Pledge Week’ kicks off

PACE’s ‘#RecycleMe Pledge Week’ kicks off conversation on the Life of PET Bottles after Recycling

 : PACE (PET Packaging Association for Clean Environment) has kicked-off a #RecycleMe Pledge Week to raise awareness on what happens to PET bottles after recycling and thereby underlining the importance of recycling of PET Bottles. With the hashtag - #RecycleMe, the social media campaign is an industry-society movement where citizens take a pledge towards adopting a habit of ‘Recycling’ in their day to day life. The campaign also encourages citizens to adopt a behavioral change against littering for a Swachh Bharat.  

The campaign is aimed at building awareness for facts around how PET is a 100% recyclable packaging material and its numerous usage in everyday life after it is recycled. The campaign also talks about the value it creates for Ragpickers and Kabadiwallahs by fetching them good money because of demand of fibre made from recycled PET.

Over the last few days, the campaign has generated around 2 lakh impressions. The movement has witnessed support from eminent personalities and stakeholder groups like Fashion Designers - Rina Dhaka, Joy Mitra, Paras Bairoliya; Pargat Singh, Former Captain of India Hockey team; Swachh Bharat Ambassador from Sikkim State & Marathon Man – Amar Subba; Vizopal Chaya, State BJP General Secretary of Kohima, among others. The Ministry of Housing and Urban Affairs which manages the Swach Bharat Movement of the Government of India has also extended its support by retweeting the campaign message.  

Speaking on the campaign, Mr. P.C Joshi, Secretary General, PACE said, “We believe that a culture of waste segregation and recycling are fundamental steps towards cleaner environment. We need to dispose of our waste responsibly and ensure materials that can be recycled makes a meaningful contribution after its usage. At PACE, we are delighted to contribute towards continued education of citizens to foster a culture of waste segregation and recycling of PET. A 100% Swachh Bharat can become a reality only when each individual takes a pledge against littering and takes a firm stand on recycling.”

PET (Polyethylene Terephthalate) is one of the most widely used plastics for packaging applications and is 100% recyclable. Discarded PET bottles are collected, sorted, cleaned, shredded, and made into washed flakes, which are then used to produce products like polyester fibre. This fibre can be used for a variety of applications, like filling materials for cushions or pillows; or it can be converted into fabrics for use in clothing, upholstery, etc. A great example of PET recycling is the Indian cricket team’s apparel for the 2015 world cup, which was made from recycled PET bottles. In India, over 70% of PET waste is recycled and aids livelihoods to millions employed in the entire value chain of recycling process.


About PACE

PET Packaging Association for Clean Environment (PACE), an industry body headquartered in New Delhi, is dedicated to promoting the benefits of PET packaging for a safe and clean environment. To this end, PACE partners with PET manufacturers, bottlers, processors, and recyclers across India to work towards a cleaner environment. 

The primary aim of PACE is to foster and support the adoption of a voluntary code of conduct relating to the manufacturing, packaging, recycling using distribution and sale of PET packaging in India.  

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