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The 7th edition of Max Kids Festival

  • A platform for little ones to showcase their talent
  • With this property, Kids wear contribution grew by 35%

 : The most awaited kids festival from India’s leading fashion brand, the Max Kids Festival, is in full swing across the country.  The festival is a platform for kids across the country to participate and showcase their talent in Dance, Singing and Drawing in front of an esteemed jury.

Mr Jiten Mahendra, VP Marketing, Max said “This is the 7th edition and every year The Max Kids Festival has come back stronger and grown in numbers in terms of participation. This is part of our constant endeavour to engage our customers through innovative, fun and engaging initiatives. We were thrilled to see the energy last year with 15000 kids participating actively. This year we are expecting more than 40000 kids across the country to participate in various activities.”

 

“With one-fourth of the country’s population below 16 years of age, the kids category Is one of our key business drivers. For Max, Kidswear accounts for 23% of sales last year”, he added.

 

In its 7th year this year, the Max Kids Festival has garnered vast reach and popularity across the country with kids and parents alike looking forward to the summer to participate.

 

 

About Max Fashion:

Max is a leading fashion brand, now available online at MaxFashion.com and on Android & iPhone apps offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 400 stores across 16 countries and in India, Max has more than 200 stores across 80 cities.

 

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