Sony’s New RX10 IV

Sony, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer today announced an addition to its acclaimed Cyber-shot® RX10 series, the RX10 IV (model DSC-RX10M4).


Building on the success of last year’s RX10 III, this new versatile camera features the world’s fastest[1]0.03 sec high speed AF with 315 focal-plane phase-detection AF points. An ideal complement to the AF system, the RX10 IV offers continuous high-speed shooting at up to 24 fps[2] with full AF/AE tracking.


The new RX10 IV includes the 24-600mm4 ZEISS® Vario-Sonnar T* lens[3] and features a large maximum aperture of F2.4-F4.0, helping it achieve outstanding image quality throughout the entire zoom range, all the way up to ultra-telephoto. The lens also has built-in Optical SteadyShot™ image stabilization that helps to reduce camera shake and image blur. When the feature is activated, it is equivalent to an approximate 4.5 steps shutter speed improvement.


The RX10 IValso features Sony’s latest 3.0-type 1.44M dot tiltable LCD screen with Touch Focus and Touch Pad function – another first for Cyber-shot RX series – for quick and smooth focusing operation, and WhiteMagic™ technology, ensuring that LCD viewing is bright and clear in even the harshest outdoor lighting conditions. It is also the latest Cyber-shot RX camera to offer the advantages of 4K (QFHD 3840 x 2160) movie recording, with its Fast Hybrid AF system realizing about 2x faster focusing speed compared to the RX10 III.


The camera utilizes the XAVC S™[4] codec, recording video at a high data rate of up to 100 Mbps depending on shooting mode. It also features Super slow-motion[5] video recording with an extended duration of about 4 seconds (in quality priority mode) and 7 seconds (in shoot time priority). 


The newly launched RX10 IV will be available in all Alpha flagship stores and major electronic stores across India.

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