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India Sales up in July

Ford India Sales Reached 26,075 Vehicles in July

 

  • Domestic wholesales in July recorded 8,418 units; Exports grew to 17,657 vehicles

 

  • Announces the appointment of Vinay Raina, as executive director, marketing, sales and service along with Lakshmi Ramkumar as vice president of sales at Ford India

 

  • Promotes Safe Driving Behaviour with the Launch of Cartesy ahead of the Global Month of Caring in September

 

  – Ford India’s combined domestic wholesales and exports in July reached 26,075 vehicles from 17,742 vehicles in the corresponding month last year.

 

July domestic wholesales recorded 8,418 vehicles, as against 7,076 units, while exports grew to 17,657 vehicles compared to 10,666 units in July of last year.

 

“Despite the administrative challenges associated with the introduction of GST, Ford has continued to grow faster than the industry,” said Anurag Mehrotra, president & managing director, Ford India. “While the short term headwinds associated with GST and rising input costs remain, we believe a good monsoon, favourable financing rates and rise in consumer confidence will provide a good impetus for the industry.”

 

Strengthening the senior leadership team, Ford also announced the elevation of Vinay Raina as the new executive director of Marketing, Sales & Service. Lakshmi Ramkumar, in charge of dealer development, replaces Vinay as the new vice president, sales at Ford India.

 

“We remain committed to building a sustainable and profitable business based on our four strategic pillars of a strong brand, right products, competitive cost and effective scale. The wealth of experience that Vinay and Lakshmi bring will further strengthen us to deliver the Ford promise of trust, and transparency to our customers,” added Mehrotra.

 

Continuing its efforts to promote safe driving behaviour, Ford launched Cartesy, a campaign encouraging drivers to be courteous and respectful to others on the road much like our day-to-day life. The campaign, which aims to highlight behavioural issues impacting safe driving, revealed how distracted driving is making our roads less safe.

 

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About Ford in India

Established in 1995, Ford in India manufactures and exports automobiles and engines made at its integrated manufacturing facility in Chennai, Tamil Nadu and Sanand, Gujarat. Ford’s current range of award-winning products in India includes the Ford EcoSport, Ford Figo, Ford Aspire, Ford Endeavour and Ford Mustang. Ford Operations in India also include Global Business Services, with offices in Chennai, New Delhi, and Coimbatore. Registered as Ford Motor Pvt. Ltd. (FMPL) as a legal entity, Global Business Services provides innovative solutions to nearly every Ford locations around the world -- in areas of Information Technology, Product Engineering, Finance and Accounting, Automotive Financing, Material, Planning & Logistics, Marketing Sales and Service, Analytics, and Purchasing. Ford currently employs more than 14,000 hard-working, dedicated men and women across its operations in India. For more information, visit www.india.ford.com

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