Mercedes-Benz puts Kochi on AMG’s global map

Mercedes-Benz puts Kochi on AMG’s global map; inaugurates India’s sixth AMG Performance Center

  • Mercedes-Benz inaugurates India’s sixth AMG Performance Center in Kochi
  • Globally, more than 400 AMG Performance Centers in 40 countries have been opened since 2008
  • AMG Performance Center – An immersive experience of AMG performance products, concepts and accessories
    • Rajasree Motors Kochi with its world-class dealership will house the AMG Performance Center, will be fully equipped to sell and service all AMG cars
    • A dedicated 2,000 sq. ft. for the AMG Performance Center in the showroom with certified AMG personnel for sales and service
    • The interactive sound module enables customers and brand enthusiasts to experience the distinctive sounds and features of the entire AMG portfolio
    • AMG patrons will have a plethora of individualization options from our exclusive ‘designo’ platform to choose from

Kochi: Pursuing the global celebrations of 50 years of AMG, the country’s largest luxury car maker Mercedes-Benz India today, launched India’s sixth and Kochi’s first AMG Performance Center at Rajsree Motors. With the latest AMG Performance Center (APC) in Kochi, Mercedes-Benz India will now be offering exclusive and personalized services to its existing and potential AMG customers in Kochi.


Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “AMG has been globally redefining the performance motoring segment since its inception in 1967 and we are delighted to see an increasing preference for an AMG vehicle in India too. The launch of Kochi’s first AMG Performance Center reaffirms our promise to provide customers an exceptional AMG brand experience. We strongly believe there is an immense potential for performance cars in India and people are vastly aspiring for performance oriented driving. It is highly encouraging to witness demand of AMGs emerging from markets like Kochi which will be future engines of growth for Mercedes-Benz. The AMG Performance Center hence, will serve as a beacon for performance car enthusiasts, where they can choose from our wide range of AMG car portfolio for that perfect driving experience.”   


Mr. Folger further added, “With the recent launch of AMG GT R and GT Roadster, Mercedes- AMG has now expanded its performance car portfolio in India to 12 fascinating products and we lead the performance segment strongly. Our largest product portfolio combined with the densest network spread, enables us to move close to the customers and create a memorable brand experience, which is highly customized. We are confident that our patrons and brand enthusiasts in Kochi and Kerala will cherish this new landmark and brand AMG like never before.”


The AMG Performance Centers are designed to offer an exclusive and customized Mercedes-AMG product experience and commit to first-class service quality at every stage in the customer relationship. Mercedes-AMG offers an exceptional brand experience; providing luxury car owners and aspirers the preferred exclusivity. The APCs are characterized by a consistently applied and unique AMG brand identity. High quality interiors with exclusive furnishings and a palette of AMG colours, creates an exclusive atmosphere for driving enthusiasts. These distinct AMG Performance Centers along with an impressive AMG portfolio comprising 12 models, promises a strong growth for the AMG portfolio in India.


AMG Performance Center architectural details:

It houses a full dry wall construction as per the global standard of APC centers. A dynamically flowing room is created by integrating free-form dry wall structure to demarcate the spaces. Right angles are broken up, constantly producing new visual connection and slight lines along a fascinating spatial choreography. The Regupol flooring with tyre marks, kerbs and Pit lane marking, immediately bring to mind the world of motor sport. The shagpile carpet creates a pleasant atmosphere and improves the quality of the visit.


Large textile graphics gives an emotional and passionate looks to the entire area for passionate enthusiasts. The interactive sound module is a guaranteed goosebumps enhancer and the passionate performance enthusiasts can experience the distinctive sounds and features of the entire AMG portfolio. This state-of-the-art facility is close to airport, is easily accessible and away from the city traffic. This facility offers a real ‘LuXexperience’ to the customers.


AMG Performance Centers

The AMG Performance Centers are the key pillars of the Mercedes-AMG growth strategy in India and offers unique experience to AMG customers and performance driving enthusiasts. The AMG sales and service experts ensure first-class service delivery at every touch-point throughout the customer relationship life-cycle, through a rigorous and uniform global training program. Globally, the AMG Performance Centers are central pillars of the AMG growth strategy. These 400 + touch points, which have been part of the Mercedes-Benz distribution network since 2008, create optimal market reach for the brand. 


AMG Private Lounge 

AMG Private Lounge is an exclusive AMG owner’s online community designed to interact and benefit from the knowledge of AMG owners worldwide. Some of the highlights of engagement include lifestyle events and driver training courses all over the world. The AMG Private Lounge serves as a perfect place for AMG drivers and experts to exchange their opinions, techniques and experiences.



For more details, please visit www.mercedes-benz.co.in

Media Contact: Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com |+91 98508 36477
Vignesh Shankar | vignes.shankar@daimler.com | +9177740 36269



About Mercedes-Benz India:

Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network. It plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets.

The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 41 Indian cities through 89 outlets. Through the exclusive AMG Performance Centers located in 6 cities including Delhi, Mumbai, Hyderabad, Bangalore, Kochi and Pune; the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country.

Mercedes-Benz India’s flagship programme, ‘My Mercedes, My Service’ launched in 2016, aims to completely redefine the after-sales experience by digitalizing service process and create unparalleled benchmark in the luxury car service domain. The launch of ‘Mercedes-Benz Approved Tyres’ in February 2017, and the ‘Approve Advanced Programme’ in May 2017, is also integral to the ‘My Mercedes, My Service’ campaign. ‘My Mercedes, My Service’ aims at enhancing the customer’s vehicle ownership experience manifold, making after-sales experience as the new differentiator in the luxury car segment. With the use of big data and in-depth knowledge of the driving pattern of Indian customers, Mercedes-Benz has been able to drive successfully, low cost of ownership for its customers.

Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs.

The CKD GLC was the 9th product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet, S-Class Coupé, C-Class Cabriolet, S-Class Cabriolet and the S 600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG S 63 Coupe, AMG S 63 Sedan, AMG GLA 45, AMG GLE 43 Coupe, AMG GT S, AMG GT R and AMG GT Roadster sports car, AMG SLC 43 and AMG C 43.

The long wheel base new E-Class is Made in India, for India, the first new generation car to be locally produced since market launch. India is the first country to get an RHD version of the LWB E-Class in the world.

Mercedes-Benz India registered the half yearly sales of 7171 units in the January–June 2017 period. In 2017, ‘One Team, One Goal’ will be Mercedes-Benz’s philosophy, towards achieving best customer experience. The company will have fascinating product introductions, innovative luxury retail experience, value driven finance programmes and innovative after-sales service experiences. With ‘One Team, One Goal’ philosophy, Mercedes-Benz India will continue the ‘winning’ momentum it has created for itself in the diverse Indian market.

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